Music Recording Studio | Zamar Studios Ltd. http://zamar.studio/index.html Create. Inspire Tue, 13 Feb 2024 12:57:37 +0000 en-US hourly 1 SitePad What makes an excellent Voice Over Recording http://zamar.studio/blog/excellent-vo-recording.html http://zamar.studio/blog/excellent-vo-recording/#respond Sun, 20 Dec 2020 20:02:21 +0000 http://zamar.studio/blog/excellent-vo-recording.html
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During my free time, I love watching videos on streaming platforms like YouTube, but for the ads that keep popping up. I noticed, however, that there were certain ads that I watched to the end, even purchasing the product; while others, I eagerly waited for the 5-second mandatory watch time to end before I immediately pressed the “Skip Ads” button. 

So, what makes the difference?

Those five seconds can either make your potential customer purchase your product, or hate it all together. And in my view, it boils down to capturing the attention of your client within those 5 seconds. Remember, the person watching the advert did not come looking for the advert, he/she was there looking for something different when your ad appeared. This means that before placing an advert (not just on YouTube, just anywhere), you must intently think of how to capture (or let’s say disrupt) that persons attention within those 5 seconds. This is the classic elevator pitch, and it must be done in such a way that your potential customer’s attention is drawn to what you are offering, and sooner or later, you’re in business. And it all boils down to one thing.. What do you say within those 5 seconds? What makes for a perfect elevator pitch that immediately turns adverts into business? 

Recording a voice-over therefore becomes an art of its own kind. Anyone can voice a script; but, for your script to turn one’s attention, it must be given careful thought. Think of someone who is not interested in your product or service offering, but can greatly benefit from it. Put yourself into their shoes. Think. What do they need to hear? What emotion should I invoke in them to immediately turn their attention? What is it that they need that you can use to turn their attention? When you are well able to answer these questions, then you begin to appreciate various dynamics about voicing a script. Things such as pace, intonation, type of voice used, clarity of words, quality of the recording.. All these play an important role in ensuring your message actually gets to the intended recipients, whether they were paying attention to it or not. 

Here, at Zamar Studios Ltd, Nairobi, we take voice-over recordings very seriously. We put ourselves in the shoes of the potential audience of the message and ask 

  • Was the message clear? 
  • Would I respond positively to the messengers call to action? 
  • Would that voice make me interested in that product/service? 

 

We always advice our clients on what we feel about the recording, and where possible, redo the voice-over recording with a more appropriate voice over artist, or in a different intonation; just to make the message attention-turning. 

 

Have an attention-turning-message day, won’t you? 

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In-Ear Monitoring http://zamar.studio/blog/iem-blog.html http://zamar.studio/blog/iem-blog/#respond Wed, 07 Aug 2019 18:15:03 +0000 http://zamar.studio/2019/08/07/default-post/

iem-earThe first time I saw a musician using an in-ear set, I thought to myself that the musician had a hearing problem, and thus needed to use a hearing aid. The only persons I saw ever using a device that went right into their ear were those I knew had a hearing problem. The musician’s in-ear set had a clear cable, very similar to those used by hearing-impaired persons. Well, maybe I have learned a lot since then.

An in-ear monitoring system has become a must-have, rather than a good-to-have. The biggest need for members of  a performing band is correct monitoring. This enables the band play better and tighten their groove. Within this blog post, I wish to break down the reasons why a band needs to implement an in-ear monitoring system.

  1. Creating Personalized Mixes – Before the era of in-ear monitoring systems, the band on stage had to rely on a stage engineer to create mixes on wedges. However, if there was a limitation of monitoring wedges on stage, then the band has to make do with imperfect mixes. Each member of the band, be it a singer, drummer, guitarist, etc. has a specific need to hear certain elements louder than others. For example, a drummer would want to hear the bass and percussions, a keyboardist would want to hear the drums more than the guitar, etc. An in-ear system eliminates the need for a stage engineer by allowing each member to create their own separate mix without affecting the front-of-house mix.
  2. Reducing noise on stage – Recording engineers will tell you that their biggest challenge is to record a performing band that does not implement an in-ear system. The microphones on stage pick up a lot of ambient noise created by loud wedges on stage. It is very difficult, probably impossible, to remove that ambient noise from the recording. If the band utilizes in-ear mixes, ambient noise from loud wedges can be eliminated. Further, if guitarists opt to use amp and cab emulations instead of actual hardware on stage, the noise reduction on stage can be reduced to almost 80%. This greatly cleans up the front-of-house mix and any recordings being done.
  3. Saving the ears – The ear is the most important organ to the musical and audio domains. A gigging musician constantly being bombarded with loud music from wedges risks impairing his/her hearing. With noise-isolating in-ear monitors, a musician can use low volume levels to monitor him/herself, increasing the longevity of this vital organ.
  4. Using guiding tracks – An interesting trend in the gigging world is using backing tracks to fill the performance. Musicians using backing tracks need to be in perfect sync with the tracks. Using wedges on stage introduces a few milliseconds delay between the track and the performing musicians. While the delay timings may look insignificant, bands that use guiding tracks without in-ear monitors find it quite difficult to tighten their groove. An in-ear monitor reduces any form of latency, ensuring that all musicians sing and play right on time.
  5. Band Cues – One of the most important aspects of a band is to have effective communication during a performance. Ideally, the band’s music director needs to clearly communicate with the band members to ensure an in-sync performance. At times, gestures can be used, but very often get misunderstood; especially if impromptu improvisation is required. With an in-ear monitoring system, the music director (and at times, all band members) can have a microphone on stage, through which he/she can communicate with the band. Additionally, backing tracks may have a cue prompt that should only be heard by the band and not at the front-of-house. Without an in-ear monitoring system, it may not be possible to use such cues.

In the next blog, I will cover various methods to implement an in-ear monitoring system. Some are rather dear to implement while others will not break a bank to implement. Each method has its pros and cons, which I will cover in the next blog.

At Zamar Studios, we have implemented an in-ear monitoring system with the ability to distribute over 10 separate mixes. Should you wish to utilize this system for your rehearsal session, be sure to arrange this with the studio before your rehearsal session. Live band recordings utilize the system as part of the package.

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